![]() Each minor tweak the company made could balloon into an application meltdown. This was especially true for their old CMS, which tangled core modules, open-source libraries, custom-built extensions and security patches. Like other software engineers, Sticker Mule viewed its development speed and technical debt as two sides of the same coin: tighter deadlines came with messy code. It allows Sticker Mule marketers and designers to embed high-quality photos and helpful videos - a core part of nearly every page on the brand’s site - without leaving the space. With content modeling and content types, developers can create a framework for content-heavy projects and let the creatives carry it over the finish line.Ĭontentful’s ample cloud-native storage presented a bonus for the highly visual company. ![]() This breakthrough in productivity can be attributed to how the content platform defines content structures. In introducing the content platform, previously time-consuming content rollouts are now two-minute tasks that the marketing team can handle independent of developers. As developer Andre Oliveira explains, “Even a simple request from the marketing team required us to spin up new tables, wire them to views and add a form for editing content.” In this context, marketing had to prioritize initiatives and ration promotional campaigns.Ĭontentful changed all of that. Rollouts at this time were slow and expensive. Sticker Mule created a workaround, manually creating new pages to support its growing content ecosystem. To steer visitors toward the right product, Sticker Mule churned out content for specific sticker uses, which its legacy CMS struggled to accommodate. They rarely consider the specs,” says David Traver, vice president of marketing. “Where the sticker will be placed - a laptop, surfboard, window - is how consumers weigh our products. ![]() The company’s primary goal isn’t to simply build an ecommerce store but to create a great experience for those ordering online - which means considering how they shop. Not everyone can differentiate vinyl decals from front adhesives, much less visualize how a 5″x5″ graphic will look on a Mac. Publish fast, publish oftenīeing the internet’s favorite sticker printer comes with its challenges. The desire to create faster, more enjoyable experiences later nudged the brand to trade its legacy CMS for a more modern option. He noticed that a direct-to-consumer online model could create faster, more enjoyable experiences for customers and manufacturers, which is how Sticker Mule came about. While founder and CEO Anthony Constantino was cutting his teeth in the manufacturing world, he became frustrated that the absence of direct customer relationships put manufacturers at the mercy of partners and intermediaries. Unlike many of its startup customers, Sticker Mule was not born in a bustling coffee shop. ![]() And no one knows that better than Sticker Mule, the company responsible for stickers becoming a staple in startup marketing. Swag, particularly stickers, is a booming business these days. The stickers plastered across the MacBooks in those cafes tell the fortunes of new software applications, budding programming languages and promising political candidates. Visit a cafe, day or night, any given day, and you’re sure to see a hive of activities: teens tethered to their phones, university students with noses deep in books, neighbors trading gossip and an array of busy-looking people typing heavy-handedly on laptops.Ĭafes are ground zero for startups in cities around the world.
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